Considerations for Choosing a Real Estate Agent

Choosing the right real estate agent is one of the most important decisions you’ll make when selling your property. The right agent can mean the difference between a quick sale at a premium price — and a long, frustrating campaign that costs you time and money. At iREC, our goal is to help sellers make informed, independent choices by understanding what truly matters when selecting an agent.

1. Local Market Knowledge

An agent with proven experience in your local suburb or district will understand what buyers are looking for and how to position your property competitively.

  • Review their recent sales in your area

  • Ask about buyer demand and typical selling timeframes

  • Check whether they can provide data-backed pricing advice

Local expertise often translates into more accurate appraisals and stronger negotiation outcomes.

2. Proven Sales Performance

Look beyond marketing claims. A top-performing agent should be able to demonstrate consistent results.

  • Compare average days on market and sale-to-list ratios

  • Ask for examples of similar properties they’ve sold

  • Request client testimonials or verified reviews

Performance transparency builds confidence — especially when your agent is competing for your business.

Find top-performing agents ↗️

3. Commission and Fees

Agent fees vary widely across suburbs and agencies. The cheapest isn’t always the best value, but you should know exactly what you’re paying for.

  • Understand the commission structure (flat fee or percentage-based)

  • Clarify marketing costs and whether they’re included or additional

  • Use iREC’s Real Estate Fees & Commissions ↗️ Guide to compare rates in your area

Negotiating fees is common — focus on value, not just cost.

4. Marketing Strategy

Ask each agent how they plan to attract the right buyers for your property. A tailored marketing plan should include:

  • Professional photography and compelling property copywriting

  • Online listings, social media, and database marketing

  • A clear strategy for open homes and buyer follow-up

A strong campaign amplifies exposure and increases competition — often driving a better sale price.

5. Communication and Accountability

You’re entitled to clear, regular updates throughout your campaign. Before signing, clarify:

  • Who will be your main point of contact

  • How often you’ll receive progress reports

  • What level of feedback you can expect after inspections

Good communication fosters trust — and helps you stay in control of your sale.

6. Negotiation Skills

A confident, skilled negotiator can add significant value at the final stage of your sale.
Ask how they handle:

  • Multiple offer scenarios

  • Low offers and counteroffers

  • Buyer objections

Negotiation ability is often what separates an average agent from a great one.

Property Negotiation Service ↗️

7. Agency Resources and Support

An agent backed by a professional team and strong brand can deliver smoother results.

  • Ask about their administrative and marketing support

  • Ensure they have the systems to manage buyer enquiries effectively

  • Consider whether a local boutique or large franchise better suits your needs

8. Transparency and Ethics

Finally, look for signs of genuine integrity. The best agents are honest about pricing, timeframes, and challenges.
Check their:

  • Licensing and credentials

  • Complaint history (if any)

  • Commitment to ethical standards

Transparency builds confidence and protects your interests throughout the selling process.

Make an Informed Decision

At iREC, we believe choosing the right agent shouldn’t be guesswork. Our platform helps you compare agents independently based on performance, fees, and seller feedback — so you can choose with confidence.

👉 Find the best agents in your area and start your selling journey the smart way.