Real Estate Advice That Puts You First

Selling your home is about far more than choosing an agent and paying a commission.

The decisions you make before and during the selling process can have a significant impact on the price you ultimately achieve.

The right advice can help you understand your options, compare competing agents, question recommendations and avoid costly selling mistakes.

At iREC, we provide independent Home Selling Advice to help sellers make better-informed decisions before choosing an agent — and throughout the selling process once that agent has been appointed.

Choosing the right agent is only the beginning.

Our guidance can continue through pricing, marketing, buyer feedback, offers and negotiation, right through contract and settlement — until the property is sold and the proceeds are in your bank account.

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Before You Choose A Real Estate Agent

Before appointing an agent, it's important to look beyond the commission percentage or the appraisal figure.

Different agents can recommend different:

• Selling strategies
• Pricing approaches
• Marketing campaigns
• Commission structures
• Buyer management strategies
• Negotiation approaches

And different agents can achieve different sale prices for the same property.

The cheapest agent isn't necessarily the one who will leave you with the most money after settlement.

Before signing anything, read our guide on How To Choose A Real Estate Agent.

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Feeling Unsure About The Next Step?

Perhaps you've already spoken with several agents and received conflicting advice.

Perhaps one agent has offered a lower commission while another has given you a higher appraisal.

Or perhaps you're simply not sure who to trust.

You don't have to make that decision alone.

Why Get Independent Selling Advice?

Clarity & Confidence
Cut through conflicting advice and better understand the recommendations you're receiving.

Choose More Carefully
Compare agents on experience, strategy, negotiation capability and overall value — not simply commission.

Reduce Costly Mistakes
Avoid choosing an agent, pricing strategy or selling approach without fully understanding the potential consequences.

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Before You List, Get An Independent Perspective

Don't risk leaving money on the table simply because you chose the wrong agent or followed advice you didn't fully understand.

An independent conversation before you commit can help you assess your options and decide what is right for your circumstances.

Get Independent Home Selling Advice →

Contact iREC

Smart Real Estate Selling Tips

Considerations for Choosing a Real Estate Agent
Choosing the right real estate agent is one of the most important decisions you’ll make when selling your property. The right agent can mean the difference between a quick sale at a premium price — and a long, frustrating campaign that costs you time and money. At iREC, our goal is to help sellers make informed, independent choices by understanding what truly matters when selecting an agent.
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Choosing the Right Real Estate Agent
Selecting the right real estate agent is one of the most important decisions you’ll make when selling your property. It’s tempting to start with the lowest commission, but focusing on fees alone can backfire. A cheaper agent may cut corners in marketing, put less effort into finding buyers, or pressure you to accept a lower price just to close the deal. The best agent isn’t always the cheapest—it’s the one who works hardest for you, negotiates strongly, and delivers results that justify their fee. Knowing the difference between agents who fight for your price and those who push you to compromise can protect you from costly mistakes. Before you decide, it pays to ask the right questions, compare strategies, and watch for red flags like “conditioning.” Read our full guide to choosing the right real estate agent to see the key questions to ask, what warning signs to avoid, and how to make a smart comparison that maximises your sale outcome.
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Are Agent Comparison Sites Really Independent?
Be wary of whose real estate advice you are listening to there is bias...
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First Impressions Count
Presentation Do's and Presentation Dont's... When selling property one thinks of presentation in the physical sense... everything in its place, neat and tidy, smelling of roses, you make sure it is presented perfectly but there is another form of presentation which will cost you dearly if it is done TO you! You are not in control of this...
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The Silent Victims
Home sellers often become the silent victims of the real estate process. Agents will work hard to impress you during the sign-up stage, but once the paperwork is signed and your property is listed, the energy and commitment can quickly fade. That’s when sellers discover the difference between promises and performance.
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Beware The Phantom Buyer
Your home’s been on the market for a while, no sale yet, and your agreement with the agent is about to expire. Guess who knows it too? Your agent. Could this explain the sudden, last-minute “buyer interest” that appears out of nowhere?
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Why Does The Agent Ask Me This?
"How much do you want?" "What price did you have in mind?" "What sort of money are you looking for?" Sound familiar? Every seller hears these questions. But let’s be blunt: why on earth is your agent — the so-called property expert — asking you to set the price? Isn’t that their job? It’s not about guidance. It’s about leverage. And the sooner you see through it, the harder it becomes for them to play the game at your expense.
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Why Dropping the Price Could Be the Worst Move for Your Home
The longer your home sits unsold, the louder the pressure to act. Change agents? Spend more on ads? Slash the price? One wrong move could cost you thousands. Before you panic, there’s a smarter way to reignite interest—and it doesn’t start with a discount.
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Selling-Buying In A Slow Market
We’ve been receiving quiet a few e-mails and phone calls recently on what else you can do as a seller to get your property sold, so for those of you out there still sitting on the market unsold here is some advice and some tips...
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Advertising
The Hidden Cost of Agent Advertising... ever wonder why agents push costly advertising packages, even when most of it barely moves the needle? Simple: it’s not their money, and it boosts their profile—not your sale.
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Buy First Or Sell First
There are a number of factors that you need to carefully assess before you decide which way to jump as the uncertainties here may well just push you over the edge. If not financially, then mentality!
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Major Improvements
It is a heart breaker of a job to have to tell someone who has just spent $100,000 on renovations that they have increased the value of their home by only $60,000-$70,000. Care must be taken...
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Multilist Or Using More Than One Agent
Multilist or using more than one agent works more for the buyer than what it does for the seller. As a seller it will cost you money.
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Using 2 Or More Agents
More commonly referred to as open listing or general listing. It works more for the buyer than what it does for the seller. As a seller it will reduce...
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Get Buyers to Fall in Love with Your Home
Your property's presentation is indeed very important and if ignored can greatly hamper the successful sale of what is probably your biggest asset. You've heard it all before, a number of times, but we're going to put a bit of a twist on this...
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Price Range Selling
Imagine going to the checkout at Woollies or Coles and being told your groceries will cost you between $200 and $300... How much would you want to pay??? Now apply this principal of selling to...
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Auction
An auction will get your property sold on the day, under the hammer, as long as at least one buyer turns up and you are prepared to say yes to the highest bid, whatever that may be...
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Set Sale or Sale By Set Date
Set Sale or Sale by Set Date reality is it’s an Auction without calling it an Auction. This new innovative way is really just a rehash...
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Pricing Your Property Without Falling Into the Trap
Why some agents inflate listing prices. How overpricing leads to price drops and weakens negotiating power. Why comparable sales matter...
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Lots Of Lookers
All too often activity can be mistaken for productivity. This is a dangerous trap that home sellers need to be aware of. Some real estate agents will create activity and later use it against you for...
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Playing With The Price
If the agent over prices your property you'll end up underselling in the long run. Are they doing this just to secure your business...
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Making It Easy To Buy
The whole idea of marketing, whether it be a home, a car, or a fridge, is to attract as many buyers as possible and then make it easy for them to buy. Even though agents use different tactics and each will swear by their own, it is important that you...
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