What does a property negotiation service do?

We represent your interests in discussions with real estate agents, buyers, or sellers to achieve better pricing and terms.

Is negotiation only for buyers?

No — our services benefit both home buyers and property sellers.

When should I engage a negotiation service?

Ideally before you submit an offer (buyers) or before you list your property (sellers), but we can assist at any stage.

Do you provide services across Australia?

Yes — we work with clients in Sydney, Melbourne, Brisbane, Canberra, Tasmania, Adelaide, Perth, Darwin and in all major property markets.

How much can I expect to save or gain?

Results vary, but many clients save tens of thousands when buying, or achieve sale prices significantly above expectations.

Property Negotiation Service in The Rocks NSW 2000

Are you buying or selling in The Rocks? iREC provides an independent property negotiation service to help buyers secure homes without overpaying, and sellers achieve stronger results. Having an expert negotiator on your side ensures you make the right moves in The Rocks

👉 Backed by extensive expertise iREC offers negotiation support tailored to the The Rocks property market.

Why Use a Property Negotiation Service in The Rocks?

Level the playing field – A skilled negotiator ensures you don’t overpay as a buyer and that you maximise value as a seller.
Independent advice – Unlike real estate agents, who represent one side of the deal, a negotiation service works solely in your best interest.
Maximise outcomes – For sellers in The Rocks, that might mean thousands more at sale. For buyers in The Rocks, it could mean securing your dream property without stretching beyond your budget.
Local negotiation expertise- helps you understand where you can push harder—or when it’s smarter to compromise.

How iREC Helps Buyers in The Rocks

Assessing fair market value before you make an offer.
Handling negotiations with real estate agents.
Preventing emotional decisions that lead to overpaying.

How iREC Helps Sellers in The Rocks

Comparing multiple agent proposals.
Negotiating lower commission fees while ensuring strong sales campaigns.
Protecting your bottom line during buyer offers.

Looking beyond The Rocks? See our full Property Negotiation Service NSW page for other regions we cover.

Ready to buy or sell in The Rocks?

Get in touch with iREC today for independent property negotiation advice that protects your interests.

👉 Contact Us

About The Rocks (NSW 2000)

The Rocks is an urban locality, tourist precinct and historic area of Sydney's city centre, in the state of New South Wales, Australia. It is located on the southern shore of Sydney Harbour, immediately north-west of the Sydney central business district. The precinct and its immediate surroundings are administered independently of the local government area of the City of Sydney, by Property NSW.

The Rocks area borders on the Bradfield Highway, leading to the Sydney Harbour Bridge, with the localities of Dawes Point and Millers Point, to the west. It is immediately adjacent to Circular Quay on Sydney Cove, the site of Australia's first European settlement in 1788.

The Rocks became established shortly after the colony's formation in 1788. It was known as Tallawoladah by the Cadigal people. The original buildings were first traditional vernacular houses, of wattle and daub, with thatched roofs, and later of local sandstone, from which the area derives its name.

From the earliest history of the settlement, the area had a reputation as a slum and the arriving convicts' side of town, often frequented by visiting sailors and prostitutes. After November 1790, many of the inhabitants were also aboriginals. In 1823, the district had a population of about 1,200. During the late nineteenth century, the area was dominated by a gang known as the Rocks Push. It maintained this rough reputation until approximately the 1870s.

By the early 20th century, many of the area's historic buildings were in serious decay. In 1900, bubonic plague broke out, and the state government resumed areas around The Rocks and Darling Harbour, with the intention of demolishing them and rebuilding them. More than 3,800 houses, buildings and wharves were inspected and hundreds demolished, but the continuation of these plans were brought to a halt due to the outbreak of World War I.

During the 1920s, several hundred buildings were demolished during the construction of the Sydney Harbour Bridge. In 1968, the state government gave control of The Rocks to the Sydney Cove Redevelopment Authority, with the intention of demolishing all the original buildings, re-developing them as high-density residential dwellings.

In February 1971, a group of local residents formed the Rocks Residents Group to oppose the plans. They felt that the new dwellings would result in increased rents, which would force out the traditional residents of the area. The residents' group requested a green ban from the Builder's Labourers Federation, who had become increasingly active in preventing controversial developments over the previous four years. SIRIUS apartments, a residential public housing development By 1973, the union had imposed the ban, and after discussions with the Sydney Cove Redevelopment Authority, a 'People's Plan' was developed. By October 1973, it appeared that the redevelopment would proceed as originally planned, using non-union labour. For two weeks, demonstrations by local residents and unionists followed, with numerous arrests being made. Liberal Premier Robert Askin was in the midst of an election campaign, and used the protests as a means of conveying his law and order message to voters. However, the green ban stayed in place until 1975, when the state union leadership was overthrown, and was ultimately successful, as can be seen in the buildings that survive today. Instead of demolishing The Rocks, renovations transformed the area into a commercial and tourist precinct.

Today the Rocks is a partly gentrified area, but still contains a significant proportion of Housing Commission properties, and there is still a significant problem of urban poverty and street crime in this district. As housing stock becomes dilapidated, government policy is to sell the now extremely valuable public housing units to private owners, in the expectation that they will restore the properties. The Sirius building and the associated "Save Our Sirius" protest group was formed to protest relocation of its residents.

Nearby Suburbs We Service

We also provide property negotiation services in: