Q: What is the average real estate agent commission in Como?

In Como, commission rates typically vary from agent to agent. The exact figure depends on the agent, property type, and level of service. It’s always worth negotiating and comparing local agents before making a decision.

Q: Are real estate agent fees negotiable in Como?

Yes. Most agents are open to negotiation, especially if your property is highly desirable, or you’re considering a tiered commission structure. Asking the right questions and comparing options can save you thousands.

Q: How much does it cost to sell a house in Como?

Beyond commission, you should budget for marketing (photography, online ads, brochures), styling, and conveyancing/legal fees. On average, sellers in Como can spend between $6,000 and $12,000 on these extras.

Q: What are the risks of choosing the cheapest agent?

The lowest-fee agent isn’t always the best choice. An experienced agent with strong negotiation skills may secure a higher sale price that more than offsets their higher commission. Cheap fees can sometimes mean reduced service, limited marketing, or less experience and a lower sale price.

Q: Do I need professional styling or photography for my Como property?

While not mandatory, professional styling and photography can in some cases increase buyer interest and boost sale prices. In suburbs like Como, it might be a worthwhile investment.

Sell Smarter in Como (NSW 2226)

Real Estate Agent Fees & Commission Como NSW

Understanding real estate agent fees and commission in Como is important when preparing to sell your property.

However, many sellers become heavily focused on commission percentages while overlooking a far bigger financial risk:

choosing the wrong agent.

A weak negotiator, poor buyer management strategy or inexperienced local agent can easily cost a seller far more than the commission they saved.

In competitive markets like Como (2226), negotiation strategy and agent performance can have a major impact on the final sale result.

At iREC, we help property owners better understand:

real estate commission structures,
how local agents operate,
how to compare agents objectively,
and how to avoid costly selling mistakes before signing an agreement.

✅ Understand local commission structures
✅ Compare agents more objectively
✅ Avoid common seller mistakes
✅ Protect your negotiation position
✅ Get independent advice before signing

Before Choosing An Agent In Como — Speak With iREC

👉 Contact iREC now

What Is The Average Real Estate Commission In Como NSW?

Real estate commission rates in Como can vary depending on:

the agency,
property value,
market conditions,
sales method,
and the level of service being offered.

Some agents may also charge:

marketing fees,
auction costs,
administration fees,
or performance-based incentive commissions.

Understanding the complete fee structure before signing an agency agreement is extremely important.

However, commission alone should never be the only factor when selecting an agent.

The Cheapest Real Estate Agent in Como Is Not Always The Best Choice

Many property sellers focus heavily on:

lowering commission,
reducing marketing costs,
or comparing fee percentages between agents.

But if the wrong agent:

negotiates poorly,
fails to create buyer competition,
conditions the seller down on price,
or mishandles negotiations…

the final financial loss can be significantly greater than the commission itself.

Saving On Commission Means Very Little If The Property Sells For Less

A cheaper commission can quickly become expensive if a property ultimately sells:

below market expectations,
without strong competition,
or under unnecessary pressure.

Strong negotiation strategy and buyer management often have a much larger impact on the final outcome than minor commission differences.

Why Negotiation Strategy Matters In Como

Como continues to attract strong interest from:

family buyers,
upgrader buyers,
investors,
and buyers seeking access to schools, transport and surrounding lifestyle infrastructure.

Buyer demand across Como, Alfords Point and Bangor can create strong opportunities for sellers — but only when campaigns and negotiations are handled correctly.

Two similar properties can achieve very different sale prices depending on:

negotiation skill,
buyer management,
pricing strategy,
campaign execution,
and emotional control during negotiations.

The Most Common Mistakes Sellers Make

Choosing An Agent Based Only On Commission

The cheapest agent is not always the strongest negotiator.

Some lower-fee agents compensate through:

faster turnover,
higher sales volume,
or reduced service levels.

Signing With The First Agent They Meet

Many sellers never properly compare:

negotiation ability,
local market strategy,
campaign approach,
or buyer management experience.

A polished presentation does not always translate into strong negotiation outcomes.

Believing Unrealistic Price Promises

Some agents provide inflated price expectations to secure the listing.

Once signed, sellers can gradually become conditioned into lowering expectations throughout the campaign.

This is one of the most common reasons sellers accept weaker outcomes than expected.

How Agent Conditioning Can Impact Your Sale Price

“Conditioning” occurs when sellers are gradually pressured into lowering price expectations after initially being given optimistic estimates.

Over time, this can create:

emotional fatigue,
urgency to sell,
and weaker negotiating positions.

Without experience selling property, many owners struggle to recognise when this is happening.

Independent advice before signing with an agent can help sellers better understand these risks.

Six Months From Now, The Commission Difference Probably Won’t Matter

Most sellers never regret paying a strong agent fairly for an excellent result.

But many regret:

underselling,
weak negotiations,
poor campaign advice,
and choosing the wrong representation.

The final sale price usually matters far more than a small commission difference.

Independent Advice Before Signing With A Real Estate Agent

iREC provides independent guidance for property owners wanting to better understand:

local agent selection,
commission structures,
negotiation strategy,
and selling risks before committing to an agent.

A Short Discussion Could Potentially Save You Tens Of Thousands

Before signing an agency agreement, speaking with an experienced independent property professional may help you avoid costly mistakes and negotiate from a much stronger position.

Request A Confidential Discussion Today

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Frequently Asked Questions

What is the average real estate commission in Como?

Commission rates can vary depending on the agency, property type, local competition and campaign strategy.

👉 Compare typical rates using iREC’s Real Estate Fees & Commissions Guide for NSW

Can real estate commission be negotiated in Como?

In many cases, yes.

However, sellers should focus on overall value, negotiation ability and strategy — not commission percentage alone.

Should I choose the cheapest real estate agent in Como?

Not necessarily.

Negotiation skill, buyer management and campaign strategy often have a much greater impact on your final sale price than commission alone.

👉 Considerations for Choosing a Real Estate Agent

What is agent conditioning?

Conditioning occurs when sellers are gradually pressured into lowering price expectations during the sales campaign after initially being given optimistic estimates.

Before Signing With Any Agent In Como — Speak With iREC

The wrong decision can cost far more than the commission itself.

Before committing to an agent, make sure you fully understand:

how local agents negotiate,
how commission structures work,
and how to protect your final sale price.

Speak With iREC Today

Independent Property Advice & Negotiation Guidance For Como Property Sellers

👉 Contact iREC now

Why Sellers Trust iREC

100% Independent – no hidden agent commissions
Free, no-obligation consultation
Years of experience in the NSW property market
Guidance tailored to your property and situation

Thank you for all your real estate help over the months. You have always been very professional in all your dealings with both of us. It has been in my opinion the traditional or old fashioned sense of professionalism. In other words you do what you say, you call when you say you will call, you do everything you can whenever you can and are polite and extremely helpful no matter what the circumstance. That type of professionalism isn't around much these days; just a poor mimic of it. - Julie, Blue Mountains NSW

Rob provided outstanding support and guided the whole selling process smoothly in the background. If it were not for his masterful negotiation skills and knowledge of the real estate process there would have been no sale. Everyone thinking of buying or selling should have an independent real estate consultant in their corner navigating the minefield that is real estate. - Kathryn, Cranbourne North Vic read more of what our sellers say 👉

About Como (NSW 2226)

Como West was originally created from within the greater Como locality, & is bounded to the west by the Woronora River. The shoreline across Como features Bonnet Bay, Scylla Bay and Carina Bay.

Well before it became "Como", the locality had previously been known as "Woronora". Circa early 1883, a small weatherboard & iron roofed building called the "Woronora Hotel" had been constructed by the proprietor, Mr Thomas Hanley, in response to the rapidly growing railway worker's camp situated adjacent to where they were planning to extend the Illawarra railway line across a bridge being constructed over the Georges River. The "Woronora Post Office" opened on 16 May 1883, adjacent to the "Woronora Hotel", this facility also being operated by Mr Thomas Hanley. Shortly after, the postal locality of "Woronora" was changed to "Como" upon a suggestion offered by Mr James Frederick Murphy, Manager of the Holt-Sutherland Co. & the affairs of Thomas Holt (1811-1888), who at the time owned much of the land that stretched from Sutherland to Cronulla. Mr Murphy likened the area to its namesake in Italy on account of its similarity to Lake Como at the foot of the Lepontine Alps and Lugano Prealps in Italy. The Italian influence on the suburb is also reflected in many of the existing street names, which were named after various cities located throughout Italy including Genoa Street, Verona Range, Tivoli Esplanade, Ortona Parade, Novara Crescent, Pavia Road, Cremona Road and Loretta Avenue (originally named Loretto, a misspelling of the Italian city of Loreto). On 5 May 1883, a Government notice in the Evening News (Sydney) announced a proposal for "a new Public School at Worinora, George's River". Shortly after, on 10 Jul 1883 first mention of the "Como Post Office" appears in an article published in the Sydney Morning Herald, thus confirming the locality had already officially been re-named to "Como". On 25 Sep 1883, the NSW Government awarded the tender for timber construction of the new "Worinora Public School" to R.G. Troughton, for the sum of ?199 4s. The "Worinora School", built just to the south of Scylla Bay, opened on 16 April 1884. Some newspapers & periodicals in the period 1884-1885 went so far as to wax lyrical over the broader section of Georges River water east of Murphy's Pleasure Grounds and bounded by the rising headlands & hillsides, frequently referring to it in their articles as "Lake Como" . On 14 Jun 1884, an article in the Australian Town & Country Journal notes that Mr Hanley had enlarged a room at the "Woronora Hotel" to cater as an assembly hall and theatre for the now hundreds of women & children encamped nearby. The article also mentions that the "Como Public School" grounds were soon to be improved, thus confirming the school name had also been officially changed to "Como". Around this time, James Murphy & his brothers John Francis & Michael Vincent were also partners in managing "Murphy's Pleasure Grounds" where to the annoyance of many locals, they had fenced off the small promontory east of their boat house & constructed a rotunda lookout & adjacent flag mast upon the highest viewing point (known by locals today as "Como Mountain") & began charging day-trippers & tourists a small fee for access. Murphy's Pleasure Grounds would later be reclaimed for public use & is generally known as the "Como Pleasure Grounds" to this day. James Murphy also constructed "Como House" which burnt down in 1969. After James F. Murphy died, his estate provided scholarships for young men studying agricultural science at St John's College Sydney and the Hawkesbury Agricultural College. In January 1887, the 1st (presumed small) version of George Agnew's "Como Hotel" had been constructed - but only in a non-liquor capacity. It was most likely built upon the same site as the later iconic larger versions would stand on. This small first establishment would last around two years, until the much larger second version build began in Mar 1888 (see the version one timeline below for full details). In Mar 1888, Tenders were called for the construction of a major 20 room hotel at Como, by master building contractor Robert Fielding (on behalf of George Agnew). However, this decision had been made at the same time when the majority of the railway workers with their families would have been moving out of Como & heading further south, as the line extension progressed towards Wollongong. In effect, George was building a bigger, grander hotel that would be reliant on a rapidly dwindling population to survive. In hindsight, a very poor business decision. By 9 Jul 1890, leasing agent W.H. Tulloh was advertising the new, grand "Como Hotel" was for purchase or lease. It seems by now George Agnew may have over-extended spending to get the second version build completed. Unsurprisingly, there were no takers for an expensive-to-run hotel in a town with a declining populace. With no further takers after more advertisement in Oct 1890, George Agnew was forced to apply himself for a Publicans' License. He struggled on, operating the "Como Hotel" until he could sell it to Daniel Sullivan in Sep 1891. By 1894, George Agnew was forced to sell all his household furniture & effects from his Como residence. The second establishment of the "Como Hotel" was frequented by the Australian poet Henry Lawson, who lived at Como in the early 1900s. Local legend has it that Lawson "used to row a boat from his house to the hotel and sell or recite his poems for beer." Unfortunately, the tale of poor business woes for successive owners of the "Como Hotel" was to continue for many more years, as the tiny, slowly re-growing population, WW1, Depression & WW2 all took their toll on the takings (see Timeline from 1890-1925 below for details). Como was severely affected by bushfires in 1994, with upwards of 70 houses burnt down. Como West Public School was also destroyed by the fires and a new school was built on the original land. The iconic original second version of the "Como Hotel" was destroyed on 3 Nov 1996, after an electrical fault in the restaurant kitchen started a massive blaze. A sympathetically styled third version reconstruction was completed in 2001.

Real Estate Agents Near Como NSW 2226