Unfortunately lots of sellers, when selecting the real estate agent to sell their home get sold on all the hype of colorful newspaper adds, magazine adds, big internet adds, brochures and such. Most real estate agents charge you for all the advertising knowing full well that in reality there are only two effective methods.
Yes it’s easy to be impressed by real estate agents who wave examples of their big glossy ads under your nose but remember YOU are paying for it!
The aim of any type of advertising is to attract enquiries (make the phone ring) It's now up to the skill of the agent to turn those enquiries into a sale.
Little known fact
Newspaper advertising is aimed more towards potential sellers than buyers. So why do agents charge you for specific advertising knowing that, in the majority of cases, it’s a waste of money? Because it’s not their money! and it gets them good exposure.
Realistically, if all it took to sell a property was advertising it, why wouldn’t you employ an advertising company that just specialised in advertising?
Don't get obsessed
Make sure your property is exposed in mediums where buyers are looking. You need exposure but you need to balance it. Advertising it every week until it’s sold will cost you money, not only in advertising but in the sale price as well!
Don't build the agents profile
Try not to get overly obsessed on the specific advertising of your home. Do not waste a lot of your money building the agent’s profile, focus instead on the skill of the agent in the negotiation arena and their ability to convert that enquiry into a sale. That’s where you make your money!
We make it simple to "manage" your agent
What we do… Think of us as you would of anti-virus software you install on your computer to detect and eliminate a virus before it causes damage. We help home sellers to detect and eliminate issues which are typically caused when agents, who have their own agenda, give poor or misleading advice.
To avoid a virus or to eliminate one... CONTACT US >
“…they know the Real Estate Business backwards...” Barry- Abbotsbury NSW
"... your advice and guidance has proven to be priceless". Steve- Castle Hill NSW
About to interview agents
Tread carefully, a common misconception out there is that all agents are the same and they all do the same thing so it really doesn’t matter who we use and this couldn’t be further from the truth. The choice of agent will determine how smoothly things will run, how long you are on the market for and most importantly how much you end up with in your pocket at the end of the day. Not sure if the agent is the right one, ask us and we will tell you!
"... it was your list of questions that was 100% responsible for enabling me..." "...I loved this "interviewing process". Kerri- Nundah QLD