Price Range Selling
Price range selling is where your home is not offered at a set price but rather in a price range. For example, if a home that has a market value of around $500,000 was for sale using the price range selling method, the agent would suggest that it be advertised for a price range of say $485,000 to $535,000.
The theory behind price range selling
The theory behind this method of marketing is that lots of buyers will be attracted by the lower price, and once they inspect the home and fall in love with the home, they will happily pay the higher price... REALLY? How smart is that!
Why do agents suggest this
One reason can be to create activity, which gives the appearance they are doing a great job. From this activity you will almost certainly get some offers, of course they will be low! But, after hearing these low offers for a while you start to believe that perhaps this is really what your home is worth.
The false perception
Now that you are thinking that your home may be worth less because that is what the 'market' is telling you, it is now easier for the agent to talk you down and get you to accept a lower offer.
The agents sales pitch
The Price Range Selling method may sound terrific from the agents sales pitch but from your perspective one of the main concerns is setting a correct price range that won't undersell your property.There's an old adage that when selling anything never ask for less than you would expect to achieve, so use caution with persuasive agents.
We make it simple to "manage" your agent
What we do… Think of us as you would of anti-virus software you install on your computer to detect and eliminate a virus before it causes damage. We help home sellers to detect and eliminate issues which are typically caused when agents, who have their own agenda, give poor or misleading advice.
To avoid a virus or to eliminate one... CONTACT US >
“…they know the Real Estate Business backwards...” Barry- Abbotsbury NSW
"... your advice and guidance has proven to be priceless". Steve- Castle Hill NSW
About to interview agents
Tread carefully, a common misconception out there is that all agents are the same and they all do the same thing so it really doesn’t matter who we use and this couldn’t be further from the truth. The choice of agent will determine how smoothly things will run, how long you are on the market for and most importantly how much you end up with in your pocket at the end of the day. Not sure if the agent is the right one, ask us and we will tell you!
"... it was your list of questions that was 100% responsible for enabling me..." "...I loved this "interviewing process". Kerri- Nundah QLD